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A digital marketing agency is a company that specializes in providing a range of online marketing services to help businesses increase their online presence, reach their target audience, and achieve specific marketing goals.

Digital marketing agencies typically offer a variety of services, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, web design, and analytics.

Hiring a digital marketing agency can provide your business with expertise in various online marketing strategies, access to the latest tools and technologies, and the ability to stay up-to-date with the rapidly changing digital landscape. It allows you to focus on your core business activities while professionals handle your online marketing efforts.

When choosing a digital marketing agency, consider factors such as their experience, expertise, client testimonials, the range of services they offer, and their approach to communication and collaboration. It’s important to find an agency that aligns with your business goals and values.

SEO (Search Engine Optimization) is the practice of optimizing your website to improve its visibility on search engines like Google. It is crucial for businesses because it helps increase organic (non-paid) traffic to your website, improves search engine rankings, and enhances overall online presence.